Buying cars – a little word about colours…

At most points of the year the classic colours remain the most popular, Black, Silver, Blue. However at certain times of the year or where (as at the present) people just want to break out, the more wild and loud colours come to the fore, although it does tend to be model specific.

For instance Cabriolets/convertibles/drop tops/ccs etc. Most of these cars, from each manufacturer will contain an individual or exclusive colour choice which, along with bright green, yellow, electric blue, beige or even white, will be the colours to be seen in. You will at this time pay a premium for this ‘now’ colour but remember the classics will always live on while the quirky may fade away.

Let me tell you this though nearly every customer and salesperson will tell you "I can’t stand red", "I will never drive a red car", do me a favour and stand on any street for 15mins and count the number of cars that go past, you may be surprised to see that a good 30% will be red, as we say in the trade

“‘Why are you worried about the colour? You won’t see it when you’re driving it!!”

You will be surprised how often that tactic has got a customer to buy a car, maybe not so much these days but then I still occasionally hear, when a salesman is trying to close someone ‘oh you need to discuss it with your wife, she makes the decisions does she?’ yes it still goes on!

So choose the colour you like, don’t get caught up in trends and always think "will someone else want it when I sell it"?

Subscribe to Motor Trade Insider by Email


, , , , ,

2 Responses to Buying cars – a little word about colours…

  1. admin September 19, 2008 at 7:05 pm #

    White has become an increasingly fashionable colour choice for consumer products in the 21st century, and growing numbers of vehicle manufacturers are following the trend by launching their all-new models with a white paint option. However, analysis of prestige marques by EurotaxGlass’s, publisher of Glass’s Guide, indicates that white cars are still getting a very mixed reception from used car buyers.

    EurotaxGlass’s findings indicate that white examples of selected high performance models and vehicles with ‘sports’ styling kits are now achieving trade-in values comparable to those of identical cars finished in a popular metallic colour. However, in most instances a white paint finish remains a serious turn-off for used car buyers, resulting in a significant residual value penalty – as much as £5,000 off the trade-in price.

    “Current price variations for white cars can be best demonstrated by looking at individual model ranges,” explains Richard Crosthwaite, Prestige Car Editor at EurotaxGlass’s. “For example, an Audi A4 S-Line model in white currently performs well on the used market, and yet a white version of a standard A4 can be worth up to £1,000 less than an otherwise identical car in a desirable metallic colour.”

    Crosthwaite cites a limited number of models where white is currently good news for residual values, including performance variants and those equipped with ‘sports’ styling kits: Audi S3, RS4 and R8, BMW 1 Series M Sport and M3, and Porsche 911 GT3, GT3 RS and Cayman. By contrast, there remains a heavy residual value penalty for white versions of prestige-brand luxury saloons and SUVs (around £3,000 less than the same car in a popular metallic colour). Many supercars and luxury grand-tourers will be penalised by as much as £5,000.

    “The recent favourable reception for selected white vehicles on the used market has, in part, resulted from more vehicle manufacturers using white cars on their press launches, generating widespread national media exposure,” adds Crosthwaite.

    “White car values have also been supported by low levels of supply. Several carmakers have only very recently added white to their new car paint options lists, so the general availability of used white cars inevitably remains very low. We have also found that some manufacturers are sensibly placing a five per cent limit on the number of new cars produced in white to protect second-hand values.

    “Our assessment is that, if supply increases significantly, or if white falls out of favour with fashion-conscious buyers, values could fall sharply, even on those sports derivatives where they currently perform well,” he concludes.

  2. cvh September 19, 2008 at 7:08 pm #

    I would certainly agree that white is more popular in sporty models (the new sciroco) and launch models than base model cars and the residual penalties of this can be reflected however i also think that it depends on the type of white because they can be quite different, the old style white was in some cases and old English or off white making it fairly non-descript and dull, whereas the new style whites certainly in the Audi, BMW and VW range are more of a sharp clean looking glacier white which is much more stylish so it could be that with everyone bored to tears with silver this new style white could indeed be on buyers choice lists. I suppose the acid test will be if any fleet buyers are given the option which would result in a bigger presence on the road and indicate that residual values are broadly in line with the usual metallic’s, time will tell.

Powered by WordPress. Designed by WooThemes