Car brands flying high


Although at MTI we have spent the last few months giving out depressing, albeit real information about the trade, there is still some good news. If you consider the fact that used cars have never been cheaper and if you have no car to trade in you really are making potentially huge savings, then things for the consumer (assuming they’ve got any money!) have never been better.
We have seen examples of 4WD’s at less than a year old being bought for thousands less than a new version and even many volume models with massive savings on their new counterparts.

Getting a good competitive finance deal has been easier however, and qualifying for one has become almost as unlikely the government lowering duty on fuel to ease the pain of the recession for which they are partly responsible.

But out of the fog of doom I was interested to see how many car manufacturers are in the top 20 most valuable worldwide brands and to my pleasant surprise there are 4 with Toyota getting the highest spot at number 7, with a brand value of 34,050$m and including Mercedes (11 – 25,950$m) and BMW (13 – 23,298$m) along with Honda (20 – 19,079$m) as the others.

Indeed if you join Ford (49 – 7,896$m), VW (53 – 7,047$m) Audi (67 – 5,407$m), and Porsche (75 – 4,603$m) which are in the top 100 then you would have a very powerful looking car section on the list,

So although many things are hurting our business it’s nice to know that in the worldwide economy car makers are still flying the flag of success, and at least if you buy these cars your spare parts shouldn’t be an issue but I wonder what this picture will look like in a year’s time and whether their will still be 4 car brands listed?

Here is the full list of top 20 most valuable brands at present:

1 1 United States Beverages 66,667 2%
2 3 United States Computer Services 59,031 3%
3 2 United States Computer Software 59,007 1%
4 4 United States Diversified 53,086 3%
5 5 Finland Consumer Electronics 35,942 7%
6 6 Japan Automotive 34,050 6%
7 7 United States Computer Hardware 31,261 1%
8 8 United States Restaurants 31,049 6%
9 9 United States Media 29,251 0%
10 20 United States Internet Services 25,590 43%
11 10 Germany Automotive 25,577 9%
12 12 United States Computer Hardware 23,509 6%
13 13 Germany Automotive 23,298 8%
14 16 United States Personal Care 22,689 8%
15 15 United States Financial Services 21,940 5%
16 17 France Luxury 21,602 6%
17 18 United States Computer Services 21,306 12%
18 14 United States Tobacco 21,300 0%
19 11 United States Financial Services 20,174 -14%
20 19 Japan Automotive 19,079 6%

Source: InterBrand


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