Kia doing well even without scrappage


According to the SMMT (Society of Motor Manufacturers and Traders) 29,796 vehicles have been registered so far under the scrappage Scheme since its start in the middle of May and the government backed incentive accounted for 9.7% of June’s new car registrations total with 17,014 units. SMMT chief executive, Paul Everitt is clearly delighted with the progress of the scheme “The scrappage incentive scheme is working well and has encouraged a lot more people back into showrooms. In the coming months, we will see an increase in the rate of deliveries and this will confirm further progress on the industry’s long road to recovery.” July will no doubt be even more interesting as we see further sales turn into registrations

But what if the people opposed to the scrappage incentive had won the argument? What would June’s new car registration figures look like? We thought it might be interesting to see how the top twenty manufactures in June’s Car Makers Premier League would have fared without the scheme.

Well it’s certainly good news for Kia, topping the list with a very creditable 18% increase on June 2008. Mercedes, Suzuki, Ford and Audi all do relatively well. Volvo is the only manufacturer in the top twenty missing from the SMMT scrappage figures and we assume this is because they were late with their figures as various press reports have Volvo themselves announcing scrappage sales of over 1,200 to date. Interestingly enough, if we were to include their figures they would drop out of the top 20 altogether with just over 1,500 units registered and a whopping 59% drop on last June. As it is we left them alone to enjoy mid table mediocrity at position 13.

It’s more bad news for Renault as removing their scrappage registrations sees them drop a further percentage point to a 73%, a decrease of 7,417 registrations on June 2008. Other big losers are Toyota and Mazda with 45% and 56% drops respectively.

So congratulations to Kia who are showing that, as with most things in business, it’s a numbers game and the margins may be small on their cars but if you shift enough units the smiles are big!

POSManufacturerJune 2008June 2009Diff%
13080362454418
2717473581843
33164317060
42865727737(920)(3)
581677746(421)(5)
639543462(492)(12)
772306211(1019)(14)
852904416(874)(17)
965745487(1087)(17)
101544812523(2925)(19)
1127552223(532)(19)
12122799194(3085)(25)
1336612706(955)(26)
14136399488(4151)(30)
1550403400(1640)(33)
163205620705(11351)(35)
1779735032(2941)(37)
1843742404(1970)(45)
1999134408(5505)(56)
20101322715(7417)(73)

Please note, the figures used in this table are generated by SMMT by aligning information submitted as a result of the scrappage incentive scheme and its own Motor Vehicle Registration Information System (MVRIS). Due to the timings involved in the scrappage scheme’s administrative process, there may be a short time delay on some vehicles appearing within this data. The figures are therefore subject to change.


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4 Responses to Kia doing well even without scrappage

  1. cameron July 6, 2009 at 8:48 pm #

    It just goes to show that there’s always a punter for something cheap and nasty.

  2. Peter Brown July 7, 2009 at 11:21 pm #

    Have you ever driven a Kia – or are you just a badge snob – Kia represents value for money NOT cheap and nasty,

  3. cameron July 8, 2009 at 11:41 am #

    Yes I’ve had the misfortune to drive many Kia’s in the past. They were absolute garbage up to around 2002 and have got slightly better for good reason otherwise the company simply wouldn’t exist. The brief for the designers in Korea is make a car that looks like a European car but only use these sub standard materials that we have found in this recycling box. This directive achieves obvious results and does still fool some poeple as they are seduced by long warranties and new car snobbery.

  4. Mark Robbins July 15, 2009 at 8:37 am #

    Isnt this a brand people buy when they cant afford a real New car? far far better to buy a decent used “Premium” than this cheap and nasty rubbish, ever looked into the NCAP results on these less than perfect vehicles?

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