Car Makers Premier League – July 2011

It’s time once more for the Car Makers Premier League where each and every month we examine the top 20 manufacturers by number of units registered and see just how they look when compared with the previous month. At the end of the year who will be crowned champion? Who will drop out of the top 20 as the year unfolds and which high achievers will be promoted?

July’s statistics (based on the SMMT figures for UK new car registrations in July 2011) revealed that 131,634 new 11-plate cars were registered in the month, a decline of 3.5% (4,812 units) on July 2010. The market is 6.7% down so far this year but Paul Everitt SMMT Chief Executive remains cautiously optimistic “Robust demand in the fleet sector helped to bolster weaker private demand. While the coming months remain challenging, performance in the second half of 2011 is expected to keep the market on course to reach around 1.93 million units.”

In July 2010 the market recorded a 13.2% decrease on the previous year to 136,446 units.

Overall only the top 12 positions outperformed the market this month with Audi at number 1 (a very efficient 30% up on July 2010). Next come Kia and Hyundai swapping places from last month and continuing their impressive return to the heady days of scrappage when their particular brand of metal was flying out the showroom doors. Kia are up to 2nd from 3rd with a 26.2% increase on last year and Hyundai down into 3rd from 2nd with a 25.6% gain on June 2010 (thanks again mostly to strong sales of the IX35 and the Sportage).

With the exception of the two Korean brands the rest of the top 9 positions are made up of German owned manufacturers as their dominance of continues unabated. Mercedes move up from 8th to 4th with a robust 12% upswing while Skoda cements their position at number 5 with the last double digit percentage increase of 10%. Seat slip down the table from the number 1 spot last month to 8th in July with a modest 6% increase on last year. Ford are still clearly the steady Eddie’s but have slipped a little this month dropping from their usual place of 9th down to 10th with Nissan leapfrogging them into 9th from 15 in June.

This month we welcome back Land Rover who feature again, this time in 14th position where despite a drop of 14% on last July still shifted enough units to put them in the top 20 (2,113). Mazda’s appearance last month was all too brief as this month they drop out of the top 20 once again with their 1,569 registered units leaving them just out of the top flight.

This month the biggest faller (after the aforementioned Seat) is Peugeot, dropping from 11th to 15th with a 15% decline on July 2010.

Sliding back to the position they are so familiar with is Renault with a pretty dismal 38% decline on last year. Yet another bad month for Honda (up slightly from 20th last month to 18th this) with a 23% drop on July 2010. Also in the relegation zone are Fiat who slide down to 19th (from 14th last month) with a woeful 26% reverse.

According to the SMMT “A modest fall in July had been expected within SMMT’s full year forecast of the new car market edging down to 1.93 million units this year, a 5% drop over the 2010 market.” Or in other words there are no surprises this month.

Car Makers Premier League July 2011


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