Car Makers Premier League – August 2011

It’s time once more for the Car Makers Premier League where each and every month we examine the top 20 manufacturers by number of units registered and see just how they look when compared with the previous month. At the end of the year who will be crowned champion? Who will drop out of the top 20 as the year unfolds and which high achievers will be promoted?

Augusts’ statistics (based on the SMMT figures for UK new car registrations in August 2011) revealed that 59,346 of the last new 11-plate cars were registered in the month, an increase of 7.3% (4,041 units) on August 2010. The market is 6.1% down so far this year and Paul Everitt SMMT Chief Executive is cautious “August represents a relatively small share of the new car market and the September new 61-plate registrations will be far more important for vehicle manufacturers and franchised dealers.”

In August 2010 the market recorded a 17.5% decrease on the previous year to 55,305 units.

Overall the top 11 positions outperformed the market this month with Mini at number 1 (an astonishing 86% up on August 2010). Next come Skoda, Fiat (hello! What’s going on there? Up from 19th and a whopping 34% up on last year – email on its way to Fiat PR to find out what the deal with that is!) and Hyundai slipping just one place from last month and continuing their impressive return to the heady days of scrappage. VW move up 2 places to 5th with a 28% increase on August 2010 while Kia slip from 2nd last month to 6th this with a 21% increase on last year.

The Germans are not having it all their own way this month with only 6 of the top 10 manufacturers being German owned this month (Hyundai, Kia, Fiat and Ford upsetting the well made and extremely efficient German applecart (or apfelkarren to be precise)

This month we welcome back Mazda who feature again, this time in lowly 19th position where despite a drop of 38% on last August still shifted enough units to put them in the top 20 (930).

As previously stated the biggest mover and shaker this month is Fiat jumping up from 19th to 3rd with a very impressive 34% increase on August 2010.

This month the biggest faller is, perhaps somewhat surprisingly, Audi, slipping 6 places from 1st last month to 7th this. Other than that there is not much movement to report as all manufactures wait to see how they do in September (AKA “the big one”).

Down at the bottom it’s more doom and, let’s not beat around the bush, gloom for Renault (back in their usual position of last with a dismal 44% decline on August 2010 when the where first!) Not sure what happened there but whatever fairy dust was being sprinkled around has surely now run out. Also Honda still languish in the doldrums in 18th with a poor 31% decrease on August 2010 when, let’s not forget they were already languishing in 15th place with and equally tragic 30% decline on August 2009. Oh dear Honda do look like they need some shaking up! (Car Makers Premier League August 2010)

According to Paul Everitt of the SMMT “The September new car market is always important for the UK motor industry, accounting for around 17% of the full year’s registrations. Consumers are nervous about the future, but with industry offering unprecedented improvements in fuel economy, competitive finance offers and a wide variety of new models, buyers will find there is something to suit every taste and pocket.” In other words forget August, it’s all about September and it’s not looking good.

Car Makers Premier League August 2011


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