September 18, 2014

Big profits surge at JLR

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Indian-owned car manufacturer Jaguar Land Rover has reported a 34% rise in profits after sales hit a record high.

In 2011-2012 JLR made pre-tax profits of £1.5bn, up from £1.12bn the year before.

Retail sales were up 27% to 305,859 units, with parent company Tata Motors attributing the significant increase to strong demand from China (where sales jumped 76% to 50,994 units) and other emerging markets.

The new compact 4×4 Range Rover Evoque has proved particularly popular, the company said.

Although the UK remains JLR’s biggest market, with retail sales of 60,022, up 3.2%, the group now exports 80% of its production. Sales to India rose 153.3% to 2,138, while sales to Brazil rose 62.2% to 9,027, as buyers in emerging markets warmed to the luxury brand.

“What we saw in today’s results was China emerge as their key market,” said David Bailey from Coventry University Business School.

“There’s a big middle class there that wants to drive upmarket cars and what better way to do that than, say, drive a Range Rover Evoque?”

Commenting on the results, Ralf Speth, JLR chief executive, said: “Today’s announcement… is a positive reflection of the continued level of consumer confidence in both of our brands.

“These record earnings, driven by strong product demand and operating efficiencies, give JLR the financial impetus to sustain its ongoing investment programme.”

JLR sales in top five markets
UK 60,022
North America 58,003
China 50,994
Russia 16,142
Germany 13,675

In March, JLR announced it was creating 1,000 new jobs at its Halewood factory on Merseyside saying it needed more workers in order to meet strong demand for its Range Rover Evoque and its Freelander 2.

Source: BBC News


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