April 20, 2014

Ford EcoSport Launch

I don’t quite get Ford’s latest bonkers styling, but they have recently revealed that the all-new EcoSport, their latest sports utility vehicle, as they have called it, will go on sale in Europe within the next 18 months as Ford expands its line-up in the growing European SUV market.

EcoSport is based on Ford’s global B-segment platform and “combines small car practicality with the flexibility, spaciousness, agility and style of a SUV” according to the press blurb.

“Ford EcoSport will deliver great value, quality and fuel economy,” said Nick Collins, B-car vehicle line director, Ford of Europe. “It will also present customers with a fantastic small car choice that will also include the B-MAX compact multi-activity vehicle as well as new Fiesta.”

EcoSport is the first Ford global model to be developed entirely in South America. Introduced in 2003, Ford created the segment in Brazil and has since sold more than 700,000 units in the region. New EcoSport will meet the increasing demand for small SUVs in Europe, which Ford expects to double over the next five years.

“The new EcoSport has undergone millions of miles of testing, on the most rigorous terrains, in the most demanding climates across the globe,” Collins said.

Im not so sure that Fords press release quite describes the EcoSport’s very ugly nose in the best sentence, but here it is anyway; “The distinctive and aerodynamic EcoSport features a large front grille; slim, detailed headlights”. It will be equipped with Ford SYNC in-car connectivity system, enabling owners to voice-activate phone calls and select music from devices connected via Bluetooth or USB.

EcoSport will offer a comprehensive package of driver assistance technologies including anti-lock brake system, Electronic Stability Program, and Hill Launch Assist.

The all-new Ford EcoSport will go on sale across Europe within the next 18 months, while Ford’s SUV range is soon to be supplemented by an all-new Kuga. The Ford Edge, or wedge, as it’s also know because of its boxy profile, will be a larger and more premium vehicle already popular in North America. And yes, it will become available for European customers.

It seems since Ford has gone all global on its design language that it’s somehow lost the plot. Come on Ford, are you serious about the EcoSport’s front end? Answer’s on a postcard MTI readers.


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