October 18, 2014

The “good old days” were good for dealers not for customers

used-cars

With all the comments on the recent “Traders Tale” series of articles we published, it is fascinating to see that the issue of selling cars is as emotive as ever. The fact is that in the “good old days” the reason car dealers made so much money was because people didn’t have the choice they do today or access to enough cars to form that choice. … [Read more...]

A Traders Tale – Part Four

a-traders-tale2

A real life tale from a real life motor trader in 4 parts...Today the 4th and final instalment... Fast forward 18 months. Still going strong, working really hard in our new offices, cars everywhere. However... September 2008 my girlfriend of that time announces she’s pregnant. October 2008 David nearly dies in a serious Jet Ski accident … [Read more...]

A Traders Tale – Part Three

rubber-stamp2

A real life tale from a real life motor trader in 4 parts... Eventually the sight of the great unwashed coming in on a Saturday afternoon became too much for the executives within the upper echelons of the motor trade to bear, so the dear old IMT’s were facing burnout. Also, this secondary element of the retail transaction was always regarded as … [Read more...]

A Traders Tale – Part Two

a-traders-tale2

A real life tale from a real life motor trader in 4 parts... On paper I’m a brief read. My CV would make any corporate human resources officer put my future career firmly in the direction of recycling. Age 16, got job at Used car dealer where I had worked cleaning cars as a schoolboy. Age 20 got job at a Volkswagen main dealer franchise. … [Read more...]

A Traders Tale – Part One

rubber-stamp

A real life tale from a real life motor trader in 4 parts... It’s been a while. Nearly four years since I’ve bought a car. It was a 10 year old Ford Mondeo Zetec Automatic and it’s safely transported myself my wife our two young children and our Border collie around on countless short hop trips to the nursery, various supermarkets and the like. … [Read more...]