BMW's only British board member has urged the UK and other states to adopt a scrapping incentive that has sparked a 21% rise in car sales in Germany.
In an effort to bring down overall emissions from cars on the road, the German government is paying 2,500 euros towards the cost of buying a new car.
The money is paid to anyone who at the same time scraps a car that is at least nine years old.
"The key to this is that it is simple," insists BMW's Ian Robertson.
He points to a less effective scheme in Spain that he deems too complicated.
The German scheme sets out to support the sale of 600,000 cars this year, and as such it has the additional - supposedly incidental though the verdict amongst industry watchers in Geneva is that it is intentional - effect of helping the troubled motor industry cope with recession.
"It has been incredibly successful," says German automotive journalist Joachim Staat from Auto Bild.
Sorce: BBC news
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