Ford increased market share in Europe highest since 1999

Posted on August 12th, 2009 by News in Manufacturers, News

Ford of Europe said new car sales in its 19 main markets increased by 5 percent to 125,200 in July, giving the carmaker its highest market share since 1999.

Booming sales of the Fiesta and Ka helped Ford boost its market share by 0.6 percentage points to 9.0 percent. Total industry sales fell by 1.5 percent to 1.4 million, meaning Ford is continuing to take a larger slice of sales in a falling market.

Ford’s sales in the 51 markets that comprise its European region, which includes Russia and Turkey, dropped by 8.9 percent to 136,500 last month, compared with a year earlier.

Scrapping incentives in major markets such as Germany, France and Italy have helped Fiesta and Ka sales.

Ingvar Sviggum, Ford of Europe’s head of marketing, sales and service, said the incentives should be phased out gradually to avoid a big drop in demand.

“Despite the positive impact of various national vehicle scrappage schemes, the overall trend is still negative and the underlying market weak,” Sviggum said in a statement.

Source: Automotive News

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