A world where cost of ownership means nothing

Posted on October 31st, 2009 by In51der in Blog, Car Dealers

A world where cost of ownership means nothing

I suppose it is quite topical to talk about the obscene money earned by even the most mediocre of premiership footballers as we watch the odious Marlon King deprived of his privileged lifestyle for 18 months (although in reality probably just a long weekend). This outrageous reward is never better illustrated by the money that these players are happy to fritter away on their cars.

Look in the car park at any premier league club football training ground and you will be sure to find a sumptuous collection of Bentleys, Ferraris, Range Rovers, Porsches, Mercedes and Maserati to name but a few.

This in and of itself is hardly surprising seeing as one weeks wages for a top flight player would easily cover the cost of most of these cars, the funny thing is the fact they get so bored with their cars so quickly and they will often spend more on customising them than the car is actually worth.
I have a friend in the trade who now, almost exclusively, specialises in supplying cars to footballers and VIP’s and although he admits it is lucrative he certainly earns every penny, so demanding are these pampered millionaires.

He told me of a footballer recently to whom he had supplied a brand new, top of the range, supercar 2 years ago and who had now contacted him again wishing to upgrade it to the current model. When my friend went to appraise the car, to see what he could allow him in part exchange, he discovered that the car had done what appeared to be very few miles, and seemed as new as when he had supplied it but for the fact that it was covered with surface dirt.

On asking the player why he had such low mileage, the player replied that he had only actually driven the car twice and as he lived so close to the training ground he didn’t really use it!

So my friend, who was rather bemused, put a deal together on a new car which meant that the seriously minted player lost £25k in depreciation. Needless to say he didn’t flinch when my mate told him the supposedly bad news and is probably, as I type, in the throes of walking past his new acquisition on the way to the training ground being blissfully happy that it is haemorrhaging cash in front of his very eyes.

They do always say that vast wealth and a young, bored, unengaged mind is a very dangerous mix and it’s obvious that most of these people do not inhabit the real world. It’s a world where the mere ownership of a spectacular sports car is enough and leaves us mere mortals staring at the depreciating, dust gathering pile of glorious metal and leather in open mouthed awe.

Get a CAP Used Car Valuation for just £3.50 - What The Professionals Use

The Motor Trade Insider Guide To Buying New Cars

  • World Cup means bargains in June
    The world cup is looming large on the horizon and the motor trade is bracing itself for a potentially quiet [...]...
  • Car dealerships and the high cost of apathetic sales people
    Oh dear, hot on the heels of our story the other day about the car dealer who hit back (literally) [...]...
  • Hyundai chase market share but at what cost?
    With the scrappage scheme due to imminently disappear up its own tailpipe Hyundai are trying hard to find ways of [...]...
  • Greater technology means bigger bills
    Following on from our article yesterday on the rising tide of faults that used car dealers have to contend with [...]...
  • The web and the changing world of car retailing
    The world is changing, we can see it everywhere we look and a lot of that change is driven by [...]...
  • Happy bargain hunting in the world of used cars
    It seems to be business as usual in the world of used cars. Every time someone predicts that events have [...]...
  • Comments are closed.

    Automotive Industry News

    About MTI

    Motor Trade Insider
    Our aims:
    Build a bridge between consumers and the trade.

    Create Interesting and informative content.

    Break down barriers and create better understanding.

    Expose bad practices and rip-offs.

    Promote outstanding products and services.

    Motor Trade Insider is written by people working actively in the motor trade for people on the inside and people on the outside.

    Motor Trade Insider New Car Buying, Used Car Buying, Used Car Prices, Used Car Values UK. Car buying guide. Whether you’re buying a new car or interested in used cars or car valuation or just general information and advice on the motor trade and UK Automotive Industry.

    Valid CSS!

    Valid XHTML 1.0 Transitional

    [Valid RSS]

    Bargain of the Week

    Bargain of the Week – Land Rover Discovery

    Bargain of the Week – Land Rover Discovery

    With all the boxes ticked it does make you wonder how the British government think they can keep raising the cost of car ownership to ...

    Bargain of the Week – Ferrari 355

    Its V8 engine became the first road-going Ferrari to have bypass valves built into the exhaust system letting pretty much all of its thunder explode ...

    Bargain of the Week – 2003 Range Rover 3.0 Td6 HSE

    With the recent facelifted Range Rover and Sport doing wonders for sales, forking out for a 10-plate can set you back over 50 big ones ...

    Scrappage

    Order takers stand aside – it’s time to get back to selling cars

    Order takers stand aside – it’s time to get back to selling cars

    A sales manager we spoke to who represents a franchise for a German manufacturer said that normally in the build up to a plate change ...

    Car Makers Premier League – July 2010

    with the headline figure for the month being a 13.2% decrease to 136,446 units. In July 2009 the market had showed its first increase for ...

    The scrappage scheme has ended, get over it

    The continuous changes which the car trade is undergoing means that until staff get the message that customers demand (and deserve) great service and will ...