February 10, 2012

 

Pendragon looks to a bright future

Pendragon, the UK's largest dealer group, is "back from the brink" and looking to a "bright future" characterised by 'less arrogance and more humility' as it celebrated its 20th anniversary in business.

The company marked its birthday with 350 high-powered motor industry and financier guests at a special dinner at London's Landmark Hotel.

Chairman Nigel Rudd admitted that the fallout from the economic downturn had been the worst he's experienced. He said: "I've never seen a business implode so quickly."

Pendragon has already closed or sold 53 dealerships as well as removed more than 3,000 jobs in a £60 million cost reduction programme.

 

 

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