May 17, 2012

Distress selling never works

The glorious sunshine will either bring customers out in force or send them to the beach or pub. Our insiders are reporting a mixed bag of success, it appears that many customers know exactly what they want and are prepared to buy if the price is right, and others are trying to be persuaded but are undecided. Unfortunately in any form of … [Read more...]

Car production and consumer demand in EU up 34% so far this year

Car manufacturing and consumer demand in the European union rebounded in the first months of this year when compared to very low levels of 2009. The trend, however, slowed as the year progressed and the influence of short-term factors faded. These figures have been publised in the latest ACEA Economic Report. The automobile industry's trade … [Read more...]

Buying cars in an economic downturn

Recession, double-dip recession, depression, global depression, fiscal deficit, higher taxes, spending cuts, job losses, fuel rises. That’s a rather unpleasant list of words which make most people feel uncomfortable. But Britain has experienced the worst recession since the 1930s and is facing the toughest squeeze in generations so there is no … [Read more...]

Keep an eye out for car manufacturer “pack deals”

At certain times of the year, especially when things go a bit quiet, franchised car dealers and their manufacturer masters will get their heads together and negotiate ‘pack’ deals. These deals mean the dealer receives enhanced discounts for buying a large volume of a particular model, which they can then build a campaign around. Of course, … [Read more...]

VW global sales top 3.5 million in first half of this year

VW sold in excess of 3.5 million vehicles to buyers worldwide in the 1st half of this year, CEO Martin Winterkorn said. January-to-June sales topped those of the same period last year by about 15%, Winterkorn further revealed. The group's core Volkswagen brand had sold significantly more than 2 million cars worldwide, he added. He … [Read more...]

Car Makers Premier League – June 2010

It’s time once more for the Car Makers Premier League where each and every month we examine the top 20 manufacturers by number of units registered and see just how they look when compared with the previous month. At the end of the year who will be crowned champion? Who will drop out of the top 20 as the year unfolds and which high achievers will … [Read more...]

June 2010 new car registration figures

New car registrations were up 10.8% in June to 195,226 units, with scrappage now accounting for a tiny fraction of that figure at 1,290 units. The market was already down 15.7% to 176,264 units in June 2009 on the year before. · New car registrations were up 10.8% in June and 19.9% during first half of 2010. · 25.3% rise in … [Read more...]

Japanese brands dominate used car reliability survey

Japanese brands represent the most reliable cars sold in the UK, according to the latest Warranty Direct and What Car? survey. For the 5th year running Honda tops the yearly car reliability study, with just 7% needing repairs in a 12 month period. Lexus, which has just launched an engine recall in the UK, came 4th and Toyota, which was hit by … [Read more...]

Brave bloke without wife

There are a lot of sales people currently struggling with the returning customer, by that I don’t mean they all vanished sometime ago but when scrappage was introduced because all the hard work had been done tempting customers in, and the fact that the deal was a no brainer, they really needed to just say to those type of customers ‘sign here … [Read more...]

Drop tops and summer sales

The traditional convertible season has got into its usual busy stride with prices at a premium and our auction insiders telling of cars bucking the market and fetching way above guide values. Of course it still remains that examples of cars with high spec, good colour and low mileage are the real ‘halo’ cars in this sector. Buyers are doing … [Read more...]

Get the balance right and more cars will be sold

There are basically two types of customer in this world; the one who likes to be attended to and acknowledged the minute they set foot on the forecourt or in the showroom and then there is the one who likes to be left to browse and touch and feel before being approached by a salesperson. This is all fine and we are all different except that the … [Read more...]

Ford to cut prices from 2nd August 2010

Ford Ka Studio £7,995 down from £9,360

Ford is to cut the recommended list prices on all of its small and medium cars from 2nd August 2010. This move follows similar measures taken in April with its large car ranges. The reduced recommended list prices will in addition lower P11D tax liability, increasing the attractiveness of Ford's small and medium cars to company car … [Read more...]

No more government aid for the UK car industry

The British automotive industry cannot expect any further Government handouts, new Business Secretary Vince Cable has advised. Instead assistance will be provided in the form of "a stable business environment", Vince Cable said. "I don't see the future in terms of large-scale Government support for individual (car) companies," he said. "We … [Read more...]

Look out for VAT busting deals as car dealers turn negatives into positives

Believe it or not the effect of the VAT rise in January 2011 has actually left many car dealers feeling relived and excited. The fact that there is likely to be a last rush of buyers trying to beat the VAT increase will almost re-create the publicity that was around during the launch of scrappage. Although there will no doubt be some … [Read more...]