http://www.motor-trade-insider.com/index.php/2010/07/the-shape-of-things-to-come-in-car-retailing/ Car Buying Guide Wed, 08 Feb 2012 14:09:15 +0000 hourly 1 http://www.motor-trade-insider.com/index.php/2010/07/the-shape-of-things-to-come-in-car-retailing/comment-page-1/#comment-3831 Mark Robbins Tue, 27 Jul 2010 08:14:48 +0000 http://www.motor-trade-insider.com/?p=8482#comment-3831 Interesting, but as our sales staff are already inundated with replying to e-mails from \net customers\ (the majority that are just fishing) i see little incentive to walk around a car with a web cam, surely no amount of photo's, web cam images, descriptions etc can take the place of actually getting off your behind and coming to look at the vehicle in the flesh? far to many consumers are surfing the net and asking questions with little or no intention of follow up, just this weekend we conducted an experiment in \actual net turn ups\ that is, customers who asked all the right questions, discussed their part exchange, checked the spec of the car they were interested in, took up lots of sales staff time, and then didnt even bother to turn up or phone again. Of the 36 e-mails and 9 answerphone messages just one customer bothered to turn up or even contact us, in fairness he did buy, but the other five sales during Saturday were all walk ins! the net has become a blessing in some aspects but we are finding more and more consumers are using it simply for comparison and information picking, or worse still, they are bored but instead of picking up a phone as they once had too, they can now punch in questions on a key board with no fear of actually having to deal with a real person one to one, The Internet, we love it, we hate it !................................................................ Interesting, but as our sales staff are already inundated with replying to e-mails from \net customers\ (the majority that are just fishing) i see little incentive to walk around a car with a web cam, surely no amount of photo’s, web cam images, descriptions etc can take the place of actually getting off your behind and coming to look at the vehicle in the flesh? far to many consumers are surfing the net and asking questions with little or no intention of follow up, just this weekend we conducted an experiment in \actual net turn ups\ that is, customers who asked all the right questions, discussed their part exchange, checked the spec of the car they were interested in, took up lots of sales staff time, and then didnt even bother to turn up or phone again. Of the 36 e-mails and 9 answerphone messages just one customer bothered to turn up or even contact us, in fairness he did buy, but the other five sales during Saturday were all walk ins! the net has become a blessing in some aspects but we are finding more and more consumers are using it simply for comparison and information picking, or worse still, they are bored but instead of picking up a phone as they once had too, they can now punch in questions on a key board with no fear of actually having to deal with a real person one to one, The Internet, we love it, we hate it !……………………………………………………….

]]> http://www.motor-trade-insider.com/index.php/2010/07/the-shape-of-things-to-come-in-car-retailing/comment-page-1/#comment-3827 Bill Sat, 24 Jul 2010 12:55:57 +0000 http://www.motor-trade-insider.com/?p=8482#comment-3827 I think this a great innovation, most likely to work better for the quality car showrooms than the lower priced market where vehicles are likely to have had more wear and tear. I would like to see this taken up by the big car auction hoses as some people I know have travelled a good distance only to find what was described in a catalogue was not up to scratch in the flesh. It will be interesting to see if there are ever any future legal issues over what has been described on the webcam regarding any defects which may arise in the future, in other words is the desription as stated on the webcam part of the sales details? Bill at http://thecarhub.net I think this a great innovation, most likely to work better for the quality car showrooms than the lower priced market where vehicles are likely to have had more wear and tear.
I would like to see this taken up by the big car auction hoses as some people I know have travelled a good distance only to find what was described in a catalogue was not up to scratch in the flesh.
It will be interesting to see if there are ever any future legal issues over what has been described on the webcam regarding any defects which may arise in the future, in other words is the desription as stated on the webcam part of the sales details?
Bill at http://thecarhub.net

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