February 4, 2012

Autotrader v Autotrader – what’s in a name?

autotrader-what-is-in-a-name

In April last year you might recall we published an article entitled “When is autotrader not autotrader?” in which we wrote concerning the unusual web diversion from autotrader.com to allapprovedcars.com and latterly carmony.co.uk and it turned out a number of people had noticed the redirection too and were scratching their heads as a … [Read more...]

Pictures sell motor cars. Fact

A simple statement of fact; quality of service and marketing will only improve if car dealers are to remain solvent in theses trying times. We here at Motor Trade Insider agree wholeheartedly with the sentiment and would probably take it a stage further. For instance when we look at the internet as a marketing tool, car dealer websites have … [Read more...]

Innovation in a crowded market

Marketing cars online is now very much the norm and as our recent article “used cars online – finding or buying?” showed there are now so many places on the web where you can go to find your next car that … [Read more...]

Will all cars one day be sold this way?

We’ve written a lot recently about how the internet is changing the way cars are presented, marketed and ultimately sold. It’s possible that one day, perhaps in the not too distant future that all cars may be sold online. … [Read more...]

Used cars online – finding or buying?

It really is all about the imagery these days if you want to sell your used car online and sales rely on multi-image technology and in more and more cases car “showreels”. The improvement in the quality of car websites has … [Read more...]

Autotrader V eBay – let battle commence

For a considerable time now Autotrader.co.uk have had it virtually all their own way with regard to being the top dog for on-line used car advertising in this country. With eBay’s recent acquisition of trade2trade however … [Read more...]

Bargain of the Week – Alfa Romeo 166 Lusso

bargain of the week

OK, so it may look like it’s been parked in the Hall of Mirrors, but Alfa’s 166 is one of the best valued executive saloons for our £1,500 budget. There aren’t many around nowadays (maybe to do with the fact … [Read more...]

Used car buying – The Internet has changed everything

used-car-buying-internet

As a fully paid up member of the motor trade I have been, for many years a virtual slave to the business. This is what happens when you enjoy the camaraderie of likeminded people and can share … [Read more...]

Bargain of the Week – Alfa Romeo 147 1.6 TS Turismo

bargain-of-the-week

It’s amazing what you can miss in a week. Cosseted by the glitzy glamour of the LA Autoshow, back home all hell was breaking loose; Honda announcing a two month shutdown at its Swindon plant, more dealers closing their doors, and the … [Read more...]

eBay getting serious, should Autotrader be concerned?

eBay has announced they have purchased Trade2Trade the trade marketplace for UK motor dealers. This deal would seem to show that e-bay have seen the potential in the motor trade to help sell cars in their auction format, indeed many players in the motor trade are now taking advantage of what can be significantly lower costs in advertising stock … [Read more...]

Drivers offloading 4x4s – or are they?

here's a recent item posted on the AM-Online website regarding 4x4's A surge in people selling second hand cars or switching to more economical models has helped Auto Trader defy the advertising downturn, reported The Daily Telegraph. The car classifieds magazine and website has seen private car sales up 6% in the year to September. 4x4s … [Read more...]