Some tricks of the trade will never go away. Despite the fact that the industry is doing its best to rid itself of the old labels; ''dodgy dealers” ''rip-off merchants'' and ''con men” there is still room for all the old … [Read more...]
Service departments need to shape up
March 17, 2009 By Leave a Comment
The chances are that these days more people than usual will keep their existing car a lot longer than the average 3 year change cycle. So it stands to reason that both franchised and independent garages … [Read more...]
Sharp practice – don’t get caught on the sharp end
March 16, 2009 By Leave a Comment
In these troubled economic times people are on a quest to save money and, no doubt on the hunt for bargains. This means businesses are under even greater pressure to keep the customers coming through the doors. Special offers … [Read more...]
Customer service – for the good times as well as the bad
March 13, 2009 By Leave a Comment
When there is a downturn in the economy we always hear phrases like 'Value for money', “providing a great service”, “customer satisfaction”, ”great deals” etc regularly repeated. What strikes me however … [Read more...]
Qualification equals satisfaction
September 26, 2008 By Leave a Comment
As an insider of many years standing I have been a student, a senior salesman, a sales controller, a manager, a coach, a disciplinarian, a friend, a brand manager, a sage, a brother, an entrepreneur and a fountain of knowledge and one message that I consistently convey … [Read more...]
Motor Trade language is dying out
September 15, 2008 By Leave a Comment
Here are a few examples of phrases which have been used in the trade for years, although it’s unlikely that a customer would get to hear many of them, like knowing a foreign language if you do hear these phrases at anytime it’s nice to know isn’t it? … [Read more...]
Rip-off garages under the spotlight
August 30, 2008 By 1 Comment
The motor industry has launched a new code of practice to stop consumers being ripped off by garages. Surveys have shown that car owners could be paying as much as £4billion a year more than they need to for vehicle servicing. … [Read more...]
Insider view
August 29, 2008 By Leave a Comment
A colleague and I were chatting yesterday and he mentioned that a friend of his had a car to trade-in and would I be able to find a replacement (which I since have) his current car is a Renault Vel Satis a rather unusual looking car (think Fiat Multipla) which was only around for a short while. … [Read more...]
The Apprentice and the Tasar!
May 6, 2008 By Leave a Comment
As a Motor Trade Insider I've seen some funny things in my time but, perhaps, one of the most outrageous was what happened with the young apprentice and the Tasar gun! Now that alone should give you a clue as to what actually happened but it went something like this... … [Read more...]
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