Selling used cars seems like a simple process; you buy for one price and sell for a higher one. OK that may be over simplifying a not too complicated business, but if car sellers stick to some basics of preparation, presentation and price (the three P’s) they can usually be sure to turn a profit most of the time. With the knowledge many car … [Read more...]
SEO, SEM, PPC, GPOM and an ad in the paper
April 22, 2010 By
We all know that the internet is here to stay and car dealers in particular are bombarded on a daily basis about the perils of non-compliance when it comes to internet marketing. As soon as they master getting the car descriptions right and publish enough pictures to achieve decent click through rates, the bar gets raised yet higher. The more … [Read more...]
Time to change?
April 21, 2010 By
The car buying public will have some interesting choices presented to them during the slightly quieter times of the next few months. With showroom tax taking effect, rising fuel prices hitting the pumps and a potential decline in part exchange values finding a good deal may be harder to come by than for the last 18 months. When parting with your … [Read more...]
Customer service in the automotive industry set to hit new heights
April 5, 2010 By
As car design and technology improves with every new model released and the competition for market share becomes ever more fierce, truly understanding the car retailing business takes on more importance than at perhaps anytime in its history. You will constantly hear how buyers are far more aware than ever before in terms of product and price … [Read more...]
Car dealerships and the high cost of apathetic sales people
March 26, 2010 By
Oh dear, hot on the heels of our story the other day about the car dealer who hit back (literally) and the customer who carried out a dirty protest at the dealership comes the following tale of woe from an honest punter who just wanted to, believe it or not, buy a car. We have remarked recently about how hard certain salespeople are going to … [Read more...]
Why letting a customer walk away is not an option for car dealerships
January 4, 2010 By
One of the great things about being in the motor trade is that there is always something to moan about and consequently plenty of lively conversation and debate. During an extended break like the one we’ve just had and having cause for some extra socialising I always make a pact with my wife before going to a party or social gathering, strictly … [Read more...]
Business is looking good down at the coalface
October 14, 2009 By
I found myself in the unusual position of spending a couple of days on the front line recently by helping a colleague who was short staffed in his showroom. Having not actually sold cars for many years I concluded that it couldn’t have changed that much since I was last at the coalface. How wrong I was! I met up with the sales team for the … [Read more...]
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