February 10, 2012
Car Buying Guide
Let’s face it, few dealers have ever admitted to business being brisk – a ‘cup half empty’ mentality pervades the industry and always has done. Given the knocking the industry has taken over the years (block exemption, emissions-based company car taxation and showroom tax to name just a few) it is hardly surprising that many dealer … [Read more...]
Despite the threat of a double dip recession, many of our sources are reporting unseasonably good showroom footfall and fairly strong demand. The rental companies are selling plenty of cars to the network and the auctions appear to be bustling with buyers. Of course this does not apply to everyone and I’m sure there will be many scratching their … [Read more...]
Franchised dealer groups are set to up the ante when it comes to acquiring stock. Having traditionally relied upon the part-exchange route to generate retail stock they have realised that, as the new car market has shrunk, there are likely to be less quality cars to re-sell on the market. Having stood by and watched the rise of car buying sites … [Read more...]
When the economy is suffering like it is right now, we all look for more value, and as much as we can get for our pound. We don’t like wasting money and we certainly don’t like giving it away for poor quality products or services. In the car business it’s really not that difficult for a good situation to turn bad quite quickly, all it … [Read more...]
It’s time once more for the Car Makers Premier League where each and every month we examine the top 20 manufacturers by number of units registered and see just how they look when compared with the previous month. At the end of the year who will be crowned champion? Who will drop out of the top 20 as the year unfolds and which high achievers will … [Read more...]
In challenging trading conditions we do tend to see the cream rise to the top so to speak. In car retailing as less customers are in the market sales people have to work harder to generate sales from a smaller lead base. Converting enquiries to appointments is a skill which requires training and experience and relies on everybody in the chain … [Read more...]
Whilst all and sundry are worrying and fretting about cost savings and cuts, we need to start looking at ways of making car buying and maintenance as cost effective as possible. Here are some simple tips and advice when considering where to go. Car dealers are battling hard for your business always make an offer whether it is to buy a car have a … [Read more...]
It’s a funny thing in the motor trade, customers are increasingly wondering why they are not getting the treatment they deserve for what is probably one of the largest financial investments they will ever make. Each week we hear of customers who are wandering around showrooms and no one is acknowledging their existence, let alone attempting to … [Read more...]
Let’s talk about “residual values”. Yes, we’re talking about the dreaded “D” word – depreciation. Once we know the picture regarding a prospective car’s future value (it’s our money after all!) then it may become an important part of the car buying decision process. Residual or future value is all about supply and demand, brand … [Read more...]
The car sales process has been developed over many years and evolves with each new generation of sales teams, new products coming to the market and the need to develop new income streams and profit centres. The fundamental process has remained the same, however, and is designed with only one objective: to separate you from your money (and, of … [Read more...]
What a load of cuts! We have been hearing about the cuts and austerity measures that are needed for some time now and, as the chancellor revealed, they will be deep and potentially fatal for many people. Lots of us will face major hardship and public sector workers will be hit hardest of all in terms of their job security. I don’t pretend to … [Read more...]
The resilience of the car business is certainly showing itself if the latest finance figures are anything to go by. We have long trumpeted the fact that dealer finance is a very competitive way of funding a car purchase. Even during a downturn and period of economic uncertainty and given the fact that lending has been reduced by many nervous … [Read more...]
What is it about some car salespeople? Sometimes you wonder if they really get what car sales is really all about. They have fantastic training, are equipped with a sales process that is idiot proof and have some fantastic products which often sell themselves, yet still everyday up and down the country potential customers are made to feel like … [Read more...]
The last quarter of the year has always traditionally been the hardest in the world of car retailing. The job peaks in September then goes away for a little rest before coming out to play again in January. The truth is car dealers really ought to have made the profit they need to hit their budgets by now because if they haven’t, well they are … [Read more...]
It’s the time of year when buyers should be paying close attention to prices and making comparisons. As the market adjusts downwards, as is the seasonal norm, dealers are looking to rotate their stock as demand drops and there is only one sure-fire way of doing this and that is price reductions. Many dealers have what we call a “stock ageing … [Read more...]
Right now car buyers are in short supply in the showrooms of Great Britain and dealers have had to become very innovative in how they market their cars, but also how they incentivise their staff to work harder for that sale. Customers shouldn’t be surprised that they reside on someone’s database and they get harangued with a barrage of … [Read more...]
At a time when customer service is critical it appears that maybe some dealers do not understand that this means good service. Thousands of pounds have been invested in putting a process in place by car manufacturers with various incentives, staff training and coaching yet still according to surveys (which 2010 in this instance) car dealers are … [Read more...]
Perhaps the most damning statistic for today’s car dealers is the one which tells us that 44% of customers who have bought cars have had no further contact from the supplying dealer. Yes by “no contact” we mean, um, no contact, nothing, zilch. That means that those customers will feel little if any loyalty to that dealer and the business … [Read more...]
Sales people are funny creatures. Many would rather worry about what car they drive rather than how much money they earn, and for some having the right pen or wallet and wearing a sharp suit make them think they have truly arrived. Forget the fact they may not have sold any cars this week, as long as they look good they think they can get away … [Read more...]
There can be no argument that Japanese manufacturers, along with quite a few other manufacturers it has to be said, have taken a bit of a hammering in the UK during and post the credit crunch and subsequent recession. Almost to a man they have lost market share and seen the number of new cars registered each month drastically … [Read more...]
It’s time once more for the Car Makers Premier League where each and every month we examine the top 20 manufacturers by number of units registered and see just how they look when compared with the previous month. At the end of the year who will be crowned champion? Who will drop out of the top 20 as the year unfolds and which high achievers will … [Read more...]
BMW 1 Series Review The BMW 1 series has been around since 2004 and comes in four different body styles; 3 and 5 door hatchback, coupe and convertible. In this article we will be concentrating on the hatchback version. The BMW 1 Series was shares many elements with its big brother the larger 3 Series and the model was originally conceived to … [Read more...]
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