When it comes to buying new cars it seems that there is still a long way to go before buyers and sellers can reach an agreement around price and, as they both have a vested interest in being at opposite ends of the pricing scale if you like, then perhaps they never will. More worrying is that despite major improvements both in technology, … [Read more...]
If you always do what you have always done you will always get the same results
July 22, 2010 By Leave a Comment
Someone once said 'if you always do what you have always done you will always get the same results' (it was American success coach Tony Robbins - ed) and this is probably more relevant in the motor trade than any other business. Despite numerous attempts to evolve and change, if you ask veterans in the trade many will still say “we have always … [Read more...]
Does he take sugar?
July 13, 2010 By Leave a Comment
I remember my old granddad telling me some years ago about a time when he had fallen and damaged a hip and was being pushed down the road by my dad in his wheelchair. They decided to stop at a coffee shop for a brew and a cake, the assistant looking directly at my dad asked, when she had poured their tea, 'does he take sugar'? At that point my … [Read more...]
Car dealers slow to react as after-sales revenue declines
June 24, 2010 By Leave a Comment
Franchised car dealers are becoming increasingly concerned about the likes of Kwik Fit and Halfords offering the £99 service. In their eyes the investment in training staff in the latest technological advances and the perception of value added customer service mean that having to compete on price alone is putting them at a disadvantage. … [Read more...]
Has car retailing really changed all that much?
June 18, 2010 By Leave a Comment
Regular contributor “Serman” begins a series of articles on his time in the trade and the changes (or lack of) that he has witnessed during his time.... I've been in the motor trade nearly twenty years now and having decided quite early on to see out a career in the industry, I have to admit that things haven't really moved on a great deal. … [Read more...]
The Facebook generation are more likely to buy their cars online
June 4, 2010 By 2 Comments
Shrewd dealers are gearing up for the future of car sales by becoming much more proactive with their internet marketing. Many dealers have already seen how successful selling more exotic or unusual cars has been when they cast their net a little further afield. Unlike the old days when loud colours and unusual combinations might mean the kiss … [Read more...]
Cars – a love story
June 3, 2010 By Leave a Comment
Believe it or not cars are not something I am all that interested in. Of course I am interested in the marketing and selling of cars, that is how I make my livelihood. Being employed in the car industry means I have to be aware of developments in car manufacturing and It would be remiss of me were I not to reveal to you my love of in car gadgetry … [Read more...]
Used car prices – it’s just a guide
May 18, 2010 By 1 Comment
He emitted a little laugh at first but quite quickly his face turned into a grimace and he was clearly quite angry. “Do you think I am an idiot?” he snarled at the salesman who was facing him from the opposite side of his car. “No, of course not sir” he replied calmly, “I believe that to be a fair price for your car”. “Well … [Read more...]
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