It can be interesting to observe that as the face of car selling in the UK changes, so do the [...]
Read the rest of this entry »Posts Tagged ‘customer service’
Car dealers need to meet buyer’s expectations and show the love
We often have to try and see both points of view when assessing what is right and wrong but sometimes [...]
Read the rest of this entry »People still buy people but much later in the car buying process
What makes a person buy a similar product from one dealer and not another? The old saying ‘people buy people’ [...]
Read the rest of this entry »Profit the reward for car dealer loyalty
Car buyers should certainly start expecting some innovative enticements in the coming months and years as more car dealers employ [...]
Read the rest of this entry »Some car sales people still ignoring customers once the deal’s been done
In our quest for a perfect world, we at MTI try and see the positives in everything. The reason we [...]
Read the rest of this entry »Bad part-exchange appraisal is no recommendation
The following is a cautionary tale which probably ends up telling us as much about human nature as it does [...]
Read the rest of this entry »Dealers will soon buy any car
Sooner or later all car retailers will need to realise that as the new car market shrinks, or at least [...]
Read the rest of this entry »Profits could be in the detailing for car dealers
There is no doubt that car dealers in the coming years (make that months) will be looking even harder for [...]
Read the rest of this entry »Why letting a customer walk away is not an option for car dealerships
One of the great things about being in the motor trade is that there is always something to moan about [...]
Read the rest of this entry »King customer will reign supreme in 2010
There is absolutely no doubt that, at the sharp end of retailing, businesses will need to up their game more [...]
Read the rest of this entry »Can non-main dealer servicing be a false economy?
During an economic cool off the focus of most buyers’ attention will be on value for money, making cost savings [...]
Read the rest of this entry »Death of a used car salesman
Thinking of ways to illustrate the changes which have occurred in the car business over the last decade, brought to [...]
Read the rest of this entry »Complaining to the top equals satisfaction
Following is a small snippet of “insider” knowledge, that may stand you in very good stead should you be in [...]
Read the rest of this entry »Motor Trade Insider Franchised Main Dealer Survey 2009
The 2009 Motor Trade Insider Main Dealer Survey is, we believe, the first independent test of its kind. Carried out [...]
Read the rest of this entry »The changing face of the modern car buyer
Not only are today’s car buyers changing the way they find the car they will ultimately purchase, but they have [...]
Read the rest of this entry »Customer disservice
Who said customer care doesn’t exist anymore? In these recessionist days (is that a word? – no, editor) we constantly [...]
Read the rest of this entry »The old school car salesman wouldn’t recognise his modern counterpart
In the good old days of selling cars, when you applied for a job the sales manager would probably just [...]
Read the rest of this entry »The future for car dealer marketing?
One recurring theme, constantly reverberating throughout the trade at present, is the growth of the internet. We know that 80% [...]
Read the rest of this entry »Customer service by the book won’t work
In showrooms up and down the country sales execs are breathing a sigh of relief that the year so far [...]
Read the rest of this entry »The web and the changing world of car retailing
The world is changing, we can see it everywhere we look and a lot of that change is driven by [...]
Read the rest of this entry »What a customer wants
If we accept that there will always be good service and bad, good sales people and bad or good customers [...]
Read the rest of this entry »No place for short-termism in modern car retailing
Despite the fact that technology will clearly play a big part in the future of car retailing, and will take [...]
Read the rest of this entry »Never judge a book by its cover
People, in general, cannot help forming an opinion about something or someone without necessarily finding out all the information or [...]
Read the rest of this entry »Why the qualification process is good for everyone
In the car sales business times may have changed, and old selling techniques may have been discarded, but the principles [...]
Read the rest of this entry »Sales events need to be more sophisticated
In general retail sales events or promotions kind of blend into one another and, in the case of the great [...]
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According to recent research used car buyers are most likely to buy a blue or black 5 door hatchback which is 3 years or older. Does that sound like you? 





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