In showrooms up and down the country sales execs are breathing a sigh of relief that the year so far hasn’t panned out too badly, well certainly not as badly as many had predicted. At the start of the year they were faced with the prospect of redundancies and pay cuts and with dwindling showroom prospects they had to work harder for less. Before … [Read more...]
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Customer service by the book won’t work
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, customer service, Featured, new car buying, profit
The web and the changing world of car retailing
The world is changing, we can see it everywhere we look and a lot of that change is driven by our old friend the internet. We have already seen that traditional forms of advertising in newspapers, magazines and even TV … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, customer service, graph, internet marketing, motor trade recession, new car buying, Used car, Used car buying
What a customer wants
If we accept that there will always be good service and bad, good sales people and bad or good customers and bad, then we will acknowledge that the world is not a perfect place. This is demonstrated … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, car sales, customer service, new car buying, part-exchange, profit, trade-in, Used car buying
No place for short-termism in modern car retailing
Despite the fact that technology will clearly play a big part in the future of car retailing, and will take over from traditional forms of marketing, there is can still no substitute for good old fashioned quality service. … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, car sales, customer service, new car buying, Used car buying
Never judge a book by its cover
People, in general, cannot help forming an opinion about something or someone without necessarily finding out all the information or giving someone a chance first. It’s human nature I suppose and first impressions are what many of us … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, car sales, customer service, customers, new car buying, Used car buying
Why the qualification process is good for everyone
In the car sales business times may have changed, and old selling techniques may have been discarded, but the principles remain broadly the same. Although most customers these days can spot a smarmy … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, car sales, car salespeople, customer service, new car buying, sales process in motor trade, Used car buying
Sales events need to be more sophisticated
In general retail sales events or promotions kind of blend into one another and, in the case of the great DFS, they can seem to be permanent in nature and whilst I’m not suggesting that these ongoing promotions … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, car sales, customer service, new car buying, new car sales, online business, profit, Used car buying
Forget about used car bargains look for added value
With the recent resurgence of new car sales fuelled by the success of the scrappage scheme, it is becoming increasingly difficult for sales staff to justify the increases in used car prices to customers expecting … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, car sales, customer service, profit, Scrappage, Used car, Used car buying, used car prices, used cars
Motor trade recession may effect holiday car rentals
Thankfully a credit crunch, recession or even, dare we say it, full blown depression will hopefully only happen a few times during the average person’s lifetime if we are lucky. In reality during an economic downturn, although … [Read more...]
Filed Under: Blog, Consumer, Manufacturers Tagged With: car sales, customer service, economy, how did the recession affect volkswagen, motor trade recession, profit, recessions effect on car industry, Scrappage, Used car, used cars
The power of preparation when buying a car
According to recent estimates, when looking to buy a new or used car customers will on average take a car on a road test for less than 10 minutes. This when you consider the vast sums of money potentially involved … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, customer service, new car buying, Used car, Used car buying
Supercar servicing not for the faint hearted
Running a car is an expensive business. I should know: with my extremely late BOTW still in pieces waiting for a back ordered part, my credit card has been kept busy with the other household motors. But spare … [Read more...]
Filed Under: Blog, Car Repairs Tagged With: car service, customer service, new car buying, profit
Things aren’t what they used to be…thank God!
There is the possibility that today’s car buyer doesn’t know how lucky they are. Plush showrooms, 82 different varieties of tea and coffee, comfy armchairs and attentive staff, not to mention the red … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, customer service, graph, new car buying, profit, Used car, Used car buying
The game may be up for old school car sales
There cannot really be any industry more forward looking or a bigger embracer of change than the motor trade. Despite having had almost nothing but bad press and controversy over the years, we are still improving … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, car dealerships, car makers, car manufacturers, car sales, customer service, new car buying, profit, Used car, Used car buying
Blue Laguna owner – Just why are Renault doing so badly?
Why is Renault struggling? In the UK particularly their performance of late has been nothing short of disastrous, despite the downturn. Putting the obvious gloomy economics aside Renault has had it hard over the … [Read more...]
Filed Under: Blog, Car Dealers, Consumer, Manufacturers Tagged With: 20% vat, automotive diagnostics software, car manufacturers, customer service, depreciation, economy, laguna 1.8 engine management light, laguna dcis, laguna mark 1 stop reset, motor trade recession, motor trader, profit, renault, renault laguna bad reputation, Used car, Used car buying, what is the fault on a scenic 2 dashboard
Finance refusals hurting recovery
The much publicised decline in new car registrations has meant that new or used cars being bought through dealer finance have declined accordingly. Although there is divided opinion from many … [Read more...]
Filed Under: Blog, Car Dealers, Car Finance, Consumer Tagged With: Car Dealers, Car Finance, car sales, customer service, economy, new car registration, profit, Used car
Salespeople need to know the spec inside and out
With the specification on cars changing on a regular basis, all car makers, in an attempt to keep up with the competition, are challenging their designers to produce the most innovative features. It is not surprising … [Read more...]
Filed Under: Blog, Car Dealers, Consumer, Manufacturers Tagged With: alloy wheels exchange, Car Dealers, car makers, car manufacturers, customer service, new car buying, Scrappage, Used car buying
How to resist buying a car on impulse
Impulse buying is simply defined as making an unplanned purchase. This can be an extra pack of hobnobs when visiting Tesco’s or buying a new hi-fi on a whim. Most of us are guilty of this at one time or another. … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, car manufacturers, customer service, graph, new car buying, Used car buying
Independent car dealers, professionalism and a dying art
Whatever town or city you visit, the signs of recession are there for all to see, no business has been immune and the boarded up shops tell their own story. The car business has lost thousands of jobs and seen … [Read more...]
Filed Under: Blog, Car Dealers, Consumer, Manufacturers Tagged With: 20% vat, Car Dealers, car sales, customer service, economy, motor trade recession, profit, siv motor trade, Used car, Used car buying
Do dealers need to rethink the way they value trade-ins?
People often ask me in my professional capacity what my opinion is on the value of a car, which by and large I can confidently give. Hopefully the last 25 years mean that I am not a million miles away and nor would, I suspect … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, customer service, how do dealers value trade ins, motor trade recession, part-exchange, profit, scrappage the rover 75with a new car, trade-in, Used car buying
A lot of people buy the wrong car – don’t be one of them
Some tricks of the trade will never go away. Despite the fact that the industry is doing its best to rid itself of the old labels; ''dodgy dealers” ''rip-off merchants'' and ''con men” there is still room for all the old … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: bad service, Car Dealers, customer service, how to loose 30 pounds in two months, new car buying, profit, Used car, Used car buying
Satisfaction guaranteed
Customer satisfaction, what does it mean? Well we know what it should mean but with such importance placed on customer satisfaction surveys implemented by car manufacturers and the financial rewards … [Read more...]
Filed Under: Blog, Car Dealers, Consumer, Manufacturers Tagged With: Car Dealers, car dealerships, car makers, car manufacturers, customer service, new car buying, Used car buying
68,000 complaints may just be the tip of the iceberg
The recent announcement by the Office of Fair Trading (OFT) that they received a whopping 68,000 complaints about used cars in the UK last year was disappointing to say the least. In the wake of the OFT launching … [Read more...]
Filed Under: Blog, Car Dealers, Car Repairs, Consumer Tagged With: Car Dealers, car makers, car sales, customer service, new car buying, Used car, Used car buying, used cars
Modern sales managers prefer motor trade novices…or robots
During a conversation with a sales manager I met up with at the auction recently (yes they are starting to get out of their comfy chairs and see what’s going on out there) we started chatting about the changing face of the … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, car sales, customer service, motor trade recession, new car buying, profit, Used car buying
Customers matched to salespeople as well as cars
As the motoring industry moves swiftly along to try and meet the expectations of a demanding public, it’s interesting to bring updates and sound bites of how in some areas these changes are taking place. We have … [Read more...]
Filed Under: Blog, Car Dealers, Consumer Tagged With: Car Dealers, car dealerships, car sales, customer service, customer service expectations in the car industry, new car buying, profit, Used car, Used car buying
How long before we can buy a car with the groceries?
With the global motor industry changing more rapidly than perhaps any other, especially with the situation in the United States with manufacturing giants Chrysler and General Motors in bankruptcy, is it time … [Read more...]
Filed Under: Blog, Car Dealers, Consumer, Manufacturers Tagged With: Car Dealers, car makers, car sales, customer service, new car buying, online business
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