May 26, 2013

Do car dealers “get the net”?

The searing pace of change on the internet will not slow and, as any internet marketer will tell you, if you stand still you go backwards. More people are using it and more new people will use it, as time goes on it will be the primary way we interact with businesses and make purchasing decisions. Obviously if you look at other industries they … [Read more...]

The web and social media – some car dealers may have already missed the boat

In car dealerships around the country there are probably discussions going on around how they increase their exposure to social media but perhaps more importantly how they manage and maintain it. It is all very well setting up Facebook and Twitter accounts or having innovations like live chat but if there is not the effort and investment made in … [Read more...]

Is the net closing in on car showrooms?

Some car dealers believe the internet is now so powerful that showrooms may become obsolete in years to come. With the constant improvement in technology and image quality, not to mention the comprehensive information which can be posted online, the only thing which won’t be covered is the test drive and I wouldn’t be surprised if the car … [Read more...]