May 24, 2013

Lead times lead to confusion

The fact that many car makers are struggling to supply new cars within an acceptable time frame is causing real concern for many dealers and they are losing customers to rival brands as a result. Even the ultra efficient Germans BMW, Audi and VW are being affected along with many others and sales personnel now have the unenviable task of trying … [Read more...]

Long lead times a turn off for the now generation

We now live in a world where instant gratification is craved. We want everything and we want it all now, we simply don’t want to wait. Instant messages, email, fax, internet, fast food (the faster the better), Instant education, job, wealth, no waiting at the hospital; we want an instant diagnosis, and, of course, an instant cure. We want … [Read more...]