June 19, 2013

More value in used cars

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Well there is only one thing to say about the current climate, buy used! I’m not sure this will be the long term view but with VAT on new cars a cost manufacturers simply have to pass on, they are more likely to be flexible and take a smaller profit on a used car which is not vatable but of which the extra VAT will cost them only £25 for every … [Read more...]

Best of Bargain of the Week

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December has always been the month of culmination; a years' worth of work all down to the wire. The Car of the Year tag is over used and, although the end of the year isn't far away, I've decided on our very own – Best BOTW. I had no idea that two years down the line I'd still be writing MTI's BOTW but it's proven to be a good read and I've … [Read more...]

Marketing cars online, answers on a postcard

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Marketing cars has taken on a whole new impetus in the last few years. The speed of that change has surprised many car dealers to the extent that they are confused about just how far they need to go to make it financially viable. For example, we are told by all the marketers that a classified car ad with 3 images is almost 10 times more likely … [Read more...]

Bargain of the Week – TVR Griffith

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TVR. Just three letters arouse the motoring senses of us petrol heads. Front-engined, British sports car with a rumbling V8. No need for fancy electronics like traction control and ABS. Just you, one tactful right foot and good judgement. The only reason it features on our forecourt is because it still remains as one of the very few, good-old … [Read more...]

Bargain of the Week – BMW 325i Convertible

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Once in a while something special comes along. Not all of you might agree, but certain BMW E30's are regarded as classics. Take the M3. Even twenty years on, they demand good money and are still hailed as great “drivers' cars”. I've been lucky enough to own some fabulous cars over the years and even now I still mention my old E30 325i with … [Read more...]

Bargain of the Week – Fiat Coupé 20V

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On December 3rd, our BOTW series will be two years old. Having gone back and looked at what we've featured over the last two years I've noticed that prices seem to be creeping up and it looks like we're moving away from our USP; Bargains. Saying that though, prices do reflect the type of car we're writing about. So for this week I'm going back to … [Read more...]

Happy staff equals happy customers

There is much talk at present about how the retail car sales business can improve the service it delivers to its customers. As a result a greater emphasis than perhaps ever before is being put on training and coaching staff to be better equipped to offer an enhanced experience whilst at the same time draw satisfaction from the process. The buzz … [Read more...]

Bargain of the Week – Land Rover Discovery

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I've been writing Bargain of The Week for a while now and for the very first time it's my turn to spend the cash on a new car. Although road tax, fuel and general running costs are still rising, I'm in the market for a new car and as much as it doesn't make sense, I can't bring myself to sell my daily-drive. A new business venture beckons and I … [Read more...]

Bargain of the Week – Ferrari 355

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We've been on a small BOTW sabbatical recently but now the summer is pretty much here, we thought we'd kick it off with something a little bit special. We've already had one Ferrari grace our virtual forecourt in the shape of a Mondial but now we’ve chosen another, purely because it is one of the most desirable, and now almost affordable … [Read more...]

Car buyers still making the same old mistakes

Cars are the biggest purchase that people are likely to make outside of a house, and for that reason alone car buying should be a serious business. Car dealers need to understand how confusing it can sometimes be for customers to arrive at the right decision when the salesperson attempts to demonstrate their own particular selection of cars in … [Read more...]

Autotrader v Autotrader – what’s in a name?

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In April last year you might recall we published an article entitled “When is autotrader not autotrader?” in which we wrote concerning the unusual web diversion from autotrader.com to allapprovedcars.com and latterly carmony.co.uk and it turned out a number of people had noticed the redirection too and were scratching their heads as a … [Read more...]

The comeback kings

Well this must be the comeback of the century! White cars. A few years ago you couldn’t give them away, nobody wanted them, they were the lowest of the low and the only reason car makers pushed them out was because white paint must have been cheaper to use. Now we find ourselves in the strange position of white cars earning a £200 additional … [Read more...]

Four thousand reasons not to buy the wrong car

On Motor Trade Insider, as regular readers will have noticed, we have a firm belief in what some may regard as a utopian vision; car buyers buying the right car at the right price from the right dealer. The other side of that particular mission statement is that for providing great cars followed by a first class service car dealers are rewarded … [Read more...]

Everyone has their price but is it the right one?

I don’t think anyone will argue that the internet is now firmly established as the number one way in which to find a used car. As we have widely reported dealers are constantly striving to keep pace with technology and the competition by having clear, multiple images of the interior as well as the exterior of all their stock to enable customers … [Read more...]

Bargain of the Week – Mazda 6 MPS

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Q-cars: Underrated on the outside, serious performers on the inside. There's been plenty over the years, some adored and others just getting a quick editorial line in a car magazine. This week's BOTW is one of the latter. Mazda has' been making great sports cars over the last twenty years yet when they released the MazdaSpeed moniker in the US back … [Read more...]

Car dealers need to meet buyer’s expectations and show the love

We often have to try and see both points of view when assessing what is right and wrong but sometimes it’s just not that easy. Make no bones about it the car business in the UK is many times better than it was in the bad old days. However, although there will always be customers who have a negative story to tell, and God knows we have some pretty … [Read more...]

People still buy people but much later in the car buying process

What makes a person buy a similar product from one dealer and not another? The old saying ‘people buy people’ is as relevant today as it has always been, in fact with car buyers now delaying contact with a dealer until they are much further down the buying process it makes the ‘physical contact’ part more vital than ever. For example … [Read more...]

Bargain of the Week – Mini Cooper

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A guy was talking to me the other day and asked my advice, which can be dangerous, about what car to buy next. He was looking for something easy to drive, compact, cheap to insure and had a little 'fizz'. I could have reeled off a right old list of nonsense but instead of naming the usual suspects I took his email address and went off to have a … [Read more...]

If car dealers haven’t got the internet message yet it might be too late

The speed at which the internet is evolving the marketing of used cars is increasing rapidly. It is something we often highlight and because many car dealers rely solely on net advertising for the marketing of their stock it is perhaps even more alarming that many are missing a trick when it comes to the quality of these ads. Research is now … [Read more...]

Car dealers need to adapt to new buying behaviour

Many car dealers are reporting brisk traffic and positive sales data, the auctions are cranking up and there appears to be plenty of buyers. Although there is still a fair degree of caution in the air, and dealers are taking nothing for granted, it is certainly good to get things back on track after the unexpected lull. The scrappage scheme … [Read more...]

Bargain of the Week – Porsche Cayenne S

With the snowy weather causing its usual spate of mayhem this month, unsurprisingly 4x4's seem to be the preference at the moment. Funny that. Speaking of which and leading nicely into our recent virtual trade in, a Porsche Cayenne, here are a few lines from a well known anti-4x4 website (wonder how they're feeling now?) “With 4x4 sales now … [Read more...]

Bargain of the Week – Ford Racing Puma

Welcome to a re-booted Bargain of The Week. New for 2010 is our brand new virtual used car showroom. New and exciting stock will grace our forecourt and you'll find a real eclectic mix of metal. No more bangers, no more insurance write offs (and twisted frame controversy), just cool cars which will get any petrol head, pistons' slapping. Most … [Read more...]

Bargain of the Week – 1991 Benetton B191-5

So, twelve months ago we started our bargain of the week series, and although it was meant to be on a weekly basis as you can see by the posting dates it occasionally ran over. OK, it ran over a lot but it's grown into an internet sensation. Ah, yes. That's not so true either. But I'm pretty sure it's one of a kind, sort of. None the less I've had … [Read more...]

Bargain of the Week – Ford Escort RS Turbo

I've just seen my number one scrappage car being driven off into the distance on the back of a truck (top-ten "unbelievable scrappage cars" coming soon to MTI, although we’re going to keep working on the title!) and it got me thinking. The 80s were a fantastic time to grow up in the midst of some pretty damn fine cars. I remember my mum owning a … [Read more...]

Bargain of the Week – Ferrari Mondial

This week we celebrate a little milestone with our BOTW series. Last year little did we know just how popular our used car virtual-lot would be and looking ahead there's still plenty of life in the 'old girl, yet. To help celebrate I've searched high and low for something a little different. Whenever I get cornered about our BOTW series I always … [Read more...]