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The changing face of car brand loyalty in an economic downturn

February 3, 2010 By

Residual value, or to be more precise resale value, are talked about only by dealers who sell cars with great residuals, the others tend to do a bit of sweeping under the carpet and certain other features about a product are expressed during a sales pitch instead. Quality is not necessarily a factor in defining whether a car has a good sell on … [Read more...]

Filed Under: Blog, Consumer, Manufacturers Tagged With: brand loyalty and cars, car brand loyalty, car brands, car customer loyalty in uk, car manufacturers, changing car brands, depreciation, economy, Featured, graph, residual values, Scrappage, uk car industry brand loyalty, Used car