February 10, 2012
Car Buying Guide
What is depreciation? To some people the depreciation in value a car suffers during their ownership is notional at best. Outside of the trade do many people really care all that much about the depreciation their car has suffered and the ultimate resale value? Well if the popularity of car buying sites such as webuyanycar.com and … [Read more...]
Despite the threat of a double dip recession, many of our sources are reporting unseasonably good showroom footfall and fairly strong demand. The rental companies are selling plenty of cars to the network and the auctions appear to be bustling with buyers. Of course this does not apply to everyone and I’m sure there will be many scratching their … [Read more...]
When the economy is suffering like it is right now, we all look for more value, and as much as we can get for our pound. We don’t like wasting money and we certainly don’t like giving it away for poor quality products or services. In the car business it’s really not that difficult for a good situation to turn bad quite quickly, all it … [Read more...]
In challenging trading conditions we do tend to see the cream rise to the top so to speak. In car retailing as less customers are in the market sales people have to work harder to generate sales from a smaller lead base. Converting enquiries to appointments is a skill which requires training and experience and relies on everybody in the chain … [Read more...]
Whilst all and sundry are worrying and fretting about cost savings and cuts, we need to start looking at ways of making car buying and maintenance as cost effective as possible. Here are some simple tips and advice when considering where to go. Car dealers are battling hard for your business always make an offer whether it is to buy a car have a … [Read more...]
It’s a funny thing in the motor trade, customers are increasingly wondering why they are not getting the treatment they deserve for what is probably one of the largest financial investments they will ever make. Each week we hear of customers who are wandering around showrooms and no one is acknowledging their existence, let alone attempting to … [Read more...]
Let’s talk about “residual values”. Yes, we’re talking about the dreaded “D” word – depreciation. Once we know the picture regarding a prospective car’s future value (it’s our money after all!) then it may become an important part of the car buying decision process. Residual or future value is all about supply and demand, brand … [Read more...]
The resilience of the car business is certainly showing itself if the latest finance figures are anything to go by. We have long trumpeted the fact that dealer finance is a very competitive way of funding a car purchase. Even during a downturn and period of economic uncertainty and given the fact that lending has been reduced by many nervous … [Read more...]
On December 3rd, our BOTW series will be two years old. Having gone back and looked at what we've featured over the last two years I've noticed that prices seem to be creeping up and it looks like we're moving away from our USP; Bargains. Saying that though, prices do reflect the type of car we're writing about. So for this week I'm going back to … [Read more...]
It’s the time of year when buyers should be paying close attention to prices and making comparisons. As the market adjusts downwards, as is the seasonal norm, dealers are looking to rotate their stock as demand drops and there is only one sure-fire way of doing this and that is price reductions. Many dealers have what we call a “stock ageing … [Read more...]
At a time when customer service is critical it appears that maybe some dealers do not understand that this means good service. Thousands of pounds have been invested in putting a process in place by car manufacturers with various incentives, staff training and coaching yet still according to surveys (which 2010 in this instance) car dealers are … [Read more...]
Perhaps the most damning statistic for today’s car dealers is the one which tells us that 44% of customers who have bought cars have had no further contact from the supplying dealer. Yes by “no contact” we mean, um, no contact, nothing, zilch. That means that those customers will feel little if any loyalty to that dealer and the business … [Read more...]
BMW 1 Series Review The BMW 1 series has been around since 2004 and comes in four different body styles; 3 and 5 door hatchback, coupe and convertible. In this article we will be concentrating on the hatchback version. The BMW 1 Series was shares many elements with its big brother the larger 3 Series and the model was originally conceived to … [Read more...]
Ex-rental cars are again set to be cause for debate in the car sales arena. The recent report by the OFT has again highlighted how dealers need to clearly communicate to buyers that a car they are selling is an ex-daily rental car. At present the trade mainly view the situation as; if a customer asks they will be told if not, then it doesn’t … [Read more...]
The VW Polo has always been a popular car but it is now more popular than ever. Car buyers looking to downsize and economise have moved over to the Polo not only because of the well known VW build quality but also because it is a very economical car to own and run. In the latest car registration figures for August 2010 the Polo joined its big … [Read more...]
I know you can't really refer to classic cars as 'bargains' but having spent several weeks looking at the classifieds; there really are lots of ways to get yourself a classic car even if you're on a strict budget. And the choice, as they say, is frightening. Who hasn't bought a copy of Classic Car or Octane magazine and flicked through the … [Read more...]
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